Wendy’s sponsorship of Noah Gragson, Beard Motorsports in Talladega



Wendy’s will sponsor Noah Gragson and Beard Motorsports at Talladega in April. Image by Beard Motorsports.

Wendy’s® (Nasdaq: WEN) has joined Beard Motorsports and driver Noah Gragson as primary partners for the April 24 GEICO 500 NASCAR Cup Series race at Superspeedway in Talladega, Alabama.

Fresh from an impressive activity on college basketball’s biggest stage, where Wendy’s was the official March Madness® breakfast, the company switches gears and travels to the largest oval track in NASCAR to celebrate the fan-loved $5 Biggie™ -Bag to share with race enthusiasts.

Talladega is a 2.66-mile high-speed, high-wall oval and it’s where Gragson will drive the #62 Wendy’s $5 Biggie Bag Chevrolet Camaro in his second start for Beard Motorsports after debuting with the team at the season-opening Daytona 500.

“It was great to make my Cup Series debut with Beard and since Daytona I’ve been looking forward to rejoining them in Talladega,” said 23-year-old Gragson. “We brought Wendy’s on board as they launch their $5 Biggie Bag promotion and I’m really excited about it. This is the first time they’ve been in a race car in almost 20 years, and they’re doing it to me. I am proud and proud to have her at Beard Motorsports. Wendy’s really embraced NASCAR because they gave it their all at Talladega.”

The $5 Biggie Bag comes complete with your choice of a Jr. Bacon Cheeseburger, Double Stack™, or a Crispy Chicken BLT with four-piece chicken nuggets (Spicy or Crispy), Small Hot & Crispy Fries, and a small soft drink. Lots of taste, lots of value, lots of choice.

The Biggie-st, Baggiest Meal Deal outsells the competition and makes it big in Talladega. In addition to its red, white and blue No. 62 Wendy’s $5 Biggie Bag Chevrolet Camaro Wendy’s will have a pop-up restaurant in Talladega’s infield where fans can get their own $5 biggie bag without missing out on any of the racing action.

“There’s an absolutely indescribable energy to a NASCAR race, and there’s no better place to promote our $5 Biggie Bag than at Talladega – the largest oval track in NASCAR,” said Carl Loredo, Chief Marketing Officer of The Wendy’s Company. “Noah is an amazing person. He’s a brazen racer who won’t budge an inch on the track but has a real personality off the track that resonates deeply with the fans. Our partnership with him and Beard Motorsports is a great way to share our brand and bring quality, great tasting food into the hands of the most passionate motorsport fans.”

Wendy’s founder is Dave Thomas, who established the restaurant in 1969 in Columbus, Ohio. Today, Wendy’s and its franchisees employ hundreds of thousands of people in approximately 7,000 restaurants worldwide.

Beard Motorsports was founded by the late Mark Beard Sr. and is now run by his wife Linda Beard. The generational racing team proved to be the small team that could do it, a modern day David pitted against the Goliaths of the NASCAR Cup Series.

“My dad was a ‘go big or go home’ guy, so we decided to visit Talladega and Daytona as tracks and compete against the biggest teams in NASCAR. It’s a challenge and we love it,” said Amie Beard, Executive Vice President, Beard Motorsports.

“When you succeed at that level, it makes it that much more rewarding. We are very proud of what we do and how we do it. We’re all about quality over quantity, so we plan to take Wendy’s and promote her $5 biggie bag around Talladega.”

Beard Motorsports makes sure everything works by taking a strategic approach to their racing efforts. It operates only the superspeedway races at Talladega and its sister track Daytona (Fla.) International Speedway.

Gragson is a six-time winner of the NASCAR Xfinity Series, the stepping stone to the elite NASCAR Cup Series. Three of those wins came last season and earned Gragson a coveted spot in the NASCAR Playoffs, where he advanced to the Championship 4 Finals and finished a career-best third place in points. Gragson continues to compete full-time in the Xfinity Series for JR Motorsports and makes select starts in the NASCAR Cup Series.

— Bart Motorsport —

Viardos Sports